Dimitris Andreadakis
Founder & CRO Expert
About
Dimitris Andreadakis is the founder of EyeCaptain, an AI-powered CRO and UX analysis platform used by e-commerce teams, agencies and lead generation businesses. Over the last decade he has run conversion programs across hundreds of pages, from checkout flows and product detail pages to B2B landing pages and pricing tables. His work sits at the intersection of behavioural psychology and hard analytics: what visitors actually look at, where attention breaks down, and which page elements carry the weight of a decision. At EyeCaptain he designed the scoring rubric behind every audit, a 48-criteria framework covering clarity, trust, friction, persuasion and visual hierarchy, and the attention model that ranks the elements competing for a visitor on any given screen. He writes here about conversion rate optimization, UX auditing, heatmap interpretation, A/B testing discipline and the neuromarketing principles that separate a page that gets traffic from a page that converts it.
Expertise & credentials
- Founder of EyeCaptain, an AI-powered CRO and UX analysis platform
- 10+ years running conversion programs for e-commerce and lead generation sites
- Specialises in neuromarketing-driven page architecture and attention analysis
- Built the EyeCaptain CRO rubric: 48 audited criteria across clarity, trust, friction and persuasion
Latest articles by Dimitris Andreadakis
Demo Requested, Lead Lost: How to Optimize Your Thank You Page to Double Booked Meetings
Your demo requests aren't converting to meetings? The thank you page is where 40% of B2B leads vanish. Here's how to fix it.
4 minThe 'So What?' Test: A Framework for Writing Value Propositions That Actually Sell
Your value proposition sounds impressive but converts nobody. Learn the 3-question framework that turns features into revenue-driving copy.
3 minLoss Aversion Marketing: 3 Techniques That Make Customers Fear Missing Out
Why do customers abandon carts at the last second? Learn how loss aversion psychology increases conversions by up to 200% with these 3 proven techniques.
3 minMobile Form Friction: How Wrong HTML Input Types Kill Your Conversions
Your mobile forms look fine on desktop. But every wrong input type costs you 23% of mobile users. Here's what you're missing.
3 minThe Psychology of Returns: How a 'Generous' Returns Policy Increases Initial Sales
Afraid a generous returns policy will cost you money? Research shows it increases conversion rate by 58%. Here's the psychology behind it.
3 minGA4 to BigQuery: 3 'Impossible' CRO Analyses You Can't Do in Google's Interface
GA4's interface hides critical conversion data. Learn 3 advanced CRO analyses only possible with BigQuery export—and how to run them.
5 minVisual Scent: How Ad-to-Page Consistency Cuts Bounce Rate in Half
Your Meta ad gets clicks but visitors bounce instantly? Learn how visual scent between ad and landing page can cut bounce rate by 47%.
4 minTikTok Ads & CRO: 3 Post-Click Mistakes Killing Your ROI (and How to Fix Them)
Spending on TikTok Ads but seeing terrible ROI? These 3 post-click mistakes are why 68% of traffic bounces. Learn the fixes that actually work.
4 minMicrocopy for Forms: How 'Insignificant' Words in Labels & Error Messages Save Your Conversions
Your forms lose 67% of users before submission. Learn how microcopy in labels and error messages can recover those conversions instantly.
3 minZombie Pages: How to Find & Fix High-Ranking Pages That Don't Convert
Your best-ranking pages aren't converting? Discover how to identify zombie pages and turn them into revenue drivers with proven techniques.
4 minBe the first to learn CRO secrets
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