Dimitris Andreadakis
Founder & CRO Expert
About
Dimitris Andreadakis is the founder of EyeCaptain, an AI-powered CRO and UX analysis platform used by e-commerce teams, agencies and lead generation businesses. Over the last decade he has run conversion programs across hundreds of pages, from checkout flows and product detail pages to B2B landing pages and pricing tables. His work sits at the intersection of behavioural psychology and hard analytics: what visitors actually look at, where attention breaks down, and which page elements carry the weight of a decision. At EyeCaptain he designed the scoring rubric behind every audit, a 48-criteria framework covering clarity, trust, friction, persuasion and visual hierarchy, and the attention model that ranks the elements competing for a visitor on any given screen. He writes here about conversion rate optimization, UX auditing, heatmap interpretation, A/B testing discipline and the neuromarketing principles that separate a page that gets traffic from a page that converts it.
Expertise & credentials
- Founder of EyeCaptain, an AI-powered CRO and UX analysis platform
- 10+ years running conversion programs for e-commerce and lead generation sites
- Specialises in neuromarketing-driven page architecture and attention analysis
- Built the EyeCaptain CRO rubric: 48 audited criteria across clarity, trust, friction and persuasion
Latest articles by Dimitris Andreadakis
GA4 to BigQuery: 3 'Impossible' CRO Analyses You Can't Do in Google's Interface
GA4's interface hides critical conversion data. Learn 3 advanced CRO analyses only possible with BigQuery export—and how to run them.
5 minVisual Scent: How Ad-to-Page Consistency Cuts Bounce Rate in Half
Your Meta ad gets clicks but visitors bounce instantly? Learn how visual scent between ad and landing page can cut bounce rate by 47%.
4 minTikTok Ads & CRO: 3 Post-Click Mistakes Killing Your ROI (and How to Fix Them)
Spending on TikTok Ads but seeing terrible ROI? These 3 post-click mistakes are why 68% of traffic bounces. Learn the fixes that actually work.
4 minMicrocopy for Forms: How 'Insignificant' Words in Labels & Error Messages Save Your Conversions
Your forms lose 67% of users before submission. Learn how microcopy in labels and error messages can recover those conversions instantly.
3 minZombie Pages: How to Find & Fix High-Ranking Pages That Don't Convert
Your best-ranking pages aren't converting? Discover how to identify zombie pages and turn them into revenue drivers with proven techniques.
4 minBayesian vs. Frequentist A/B Testing: Which Method Actually Works for You?
Confused about statistical significance in your A/B tests? Learn which testing method matches your traffic, goals, and timeline—explained without the math jargon.
5 minThe Thumb Zone: Design for One-Handed Mobile Use and Double Your Conversions
70% of mobile users browse one-handed. Your buttons are in the wrong place. Learn the thumb zone heatmap technique that boosted conversions by 127%.
3 minThe Anchoring Effect: How the First Price Your Customer Sees Controls Their Decision
Why do customers think $99 is cheap after seeing $199? Learn how anchoring bias manipulates every buying decision—and how to use it ethically.
4 minPerformance Max & Landing Pages: Stop Sending Traffic to Your Homepage
Sending PMax traffic to your homepage? You're bleeding budget. Learn the 3 changes that increased conversion rates by 40% in 30 days.
4 minGA4 Predictive Metrics: Use Google's AI to Find Who Will Buy (Before They Do)
Can't predict which visitors will buy? GA4's AI analyzes 200+ signals to tell you who's ready to convert — and who needs a nudge. Here's how to use it.
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