Content site CRO
CRO audit for blogs, magazines and content sites
Free signup, no card · 2 free CRO audits · The sample opens without signing up
01 Where they leak
The leaks that cost the most conversions
Every one of them is visible on the page before a single visitor arrives. The audit measures them on every Information sites page you give it.
01
The signup ask comes too late
02
Ads outdraw the title
03
Long reads with no navigation
04
The author gives no reason to trust
02 One example
What the report looks like on an article
A guide on Plotline, a demo magazine about growing in small spaces. Good writing, real photos, and a newsletter almost nobody sees.
One signup ask, at 82% of the page
The newsletter form sits after the whole guide; the header "Subscribe" is small and outlined.
What to do: a signup box after the first section, with a PDF calendar as the offer.
The ad takes 17.4%, the title 4.6%
The leaderboard above the title is the second look, before the article.
What to do: the ad after the standfirst.
A 9-minute guide with no table of contents
Six week-by-week sections and no way to jump to the week you are in.
What to do: six links under the photo.
03 What it checks
A playbook for every page type
A pricing page is not judged like a home page. You pick the page type and the audit checks what matters there.
ARTICLE
Article
- A signup ask after the first third
- The title before the ads
- A table of contents on long reads
- What to read next at the end
HOME
Home page
- What a reader will find here
- One visible newsletter
- The most read, not only the newest
HUB
Hub or section
- An intro that explains the section
- Beginner guides first
- A signup for this topic
NEWSLETTER
Newsletter page
- What you get and how often
- A sample of a past issue
- One field and a privacy promise
DONATE
Donate
- What a donation does, with a number
- Suggested amounts
- A respectful monthly default
ABOUT
About
- Who writes and why they know
- How the site is funded
- A path to the newsletter
Ready to see it on your own article?
Articles, sections, home page and newsletter or donation pages.
04 How it works
From URL to a list of changes
- 01
Paste the URL
Of an article, the home page, a section or the newsletter page. - 02
We read the site and the page
Topic, audience and goal (signup, donation, next article), then the page on desktop and mobile. - 03
You get the changes
A score, an attention map and five to seven changes with a before and after.
05 Every site type
The same audit, for every kind of site
See how stores, lead generation pages, SaaS, booking and content sites are judged on the CRO Page Audit.
Judged at
The reading experience and the next step
Page types: Home page · Article · Hub or section · Newsletter page · Donate · About
06 Questions
Common questions
Start with your most-read article
Pick a plan and see where subscribers slip away. Or look at the Plotline sample first.
