Do the pages have to be the same type?

Yes, and we warn you if they are not. A product page is compared with product pages. If you do not know which competitor page to use, the audit suggests matching pages from their site.

Will competitors know I analysed them?

No. We read the public page like any visitor would. Nothing is installed on their site.

How is it judged? Is it just four reports?

Every page is analysed on the same criteria, then a comparison step looks at all the pages together and judges them pair by pair, so the differences are fair and point at specific elements.

Can I send it to a client?

Yes. The comparison exports to PDF and a share link, and on agency plans it carries your own logo.

Do the pages have to be the same type?

Yes, and we warn you if they are not. A product page is compared with product pages. If you do not know which competitor page to use, the audit suggests matching pages from their site.

Will competitors know I analysed them?

No. We read the public page like any visitor would. Nothing is installed on their site.

How is it judged? Is it just four reports?

Every page is analysed on the same criteria, then a comparison step looks at all the pages together and judges them pair by pair, so the differences are fair and point at specific elements.

Can I send it to a client?

Yes. The comparison exports to PDF and a share link, and on agency plans it carries your own logo.

Competitor comparison

Competitor Website Comparison: UX and CRO, side by side

Compare your page against up to three competitors, same page type, same criteria. A judge that sees every page at once tells you where you lead, where you trail, and what to copy first.

Free signup, no card · 2 free CRO audits · The sample opens without signing up

Product page · KYMA against LINO

KYMALINO

Offer clarity72 · 81

CTA visibility41 · 78

Trust near price38 · 74

Low friction66 · 59

01 What you get

Not four reports. One answer.

Every page is judged on the same criteria, then the pages are compared with each other, pair by pair.

Where you stand against each one

A score with an uncertainty band for every page, on the same scale, and a sentence on where you lead and where you trail.

1LINO74±5

2KYMA64±4

3NORD58±6

Product pages, same criteria

Gaps, with a crop from both pages

Not "they have better UX". The same zone cropped from both pages, with exactly what differs.

What is worth borrowing

Techniques that work for them and are missing on your page, with where they would go on yours.

Stars under the titleDark buy buttonReturns open by default

An action plan, in order

The changes that close the biggest gaps first, and the edges you have that you should leave alone.

01Put reviews by the price
02Darken Add to bag
03Keep free delivery up top

02 One example

Two pages, one button, one difference

The same zone on both pages. The competitor wins here, and the report says exactly why.

Your page

Trails

KYMA

Grey button on sand, 1.6 : 1 contrast. Third in visual weight.

Competitor

Leads

LINO

Black button, high contrast. First in visual weight after the photo.

Sample report

See a comparison against two competitors

The KYMA demo against LINO and AURA: the buy button gets 0.6% of attention against 5.8% and 8.2%, both competitors show a rating next to the title, and the report says what is worth copying and what is not.

03 How it works

Three steps, one comparison

01
Your page
Paste the URL and the page type: product, collection, landing, pricing.
02
Up to three competitors
Type them in, or we suggest the matching pages from their site. We warn you if the page types do not match.
03
The comparison
Positioning, gaps with crops, what to borrow, an action plan, and the full report for every page.

04 Who it is for

When you need an argument, not an opinion

Stores in a crowded market

See why shoppers pick the other store
Start with the gaps that cost money

Agencies

Pitch with evidence, not taste
A PDF with your own logo

New products and launches

See what the market does before you design
Borrow what already works

Ready to line up against your own competitors?

05 Questions

Common questions

Up to three competitors next to your own page, in the same comparison.

Start with your own page

The comparison shows where the others are and what to borrow. Pick a plan, or see a sample first.

Competitor Website Comparison: UX and CRO, side by side