Booking CRO
Booking website CRO audit for hotels, clinics and restaurants
Free signup, no card · 2 free CRO audits · The sample opens without signing up
01 Where they leak
The leaks that cost the most conversions
Every one of them is visible on the page before a single visitor arrives. The audit measures them on every Booking page you give it.
01
The price shows up too late
02
Cancellation is in the small print
03
Availability looks full
04
On a phone the box is far away
02 One example
What the report looks like on a booking page
The assessment page of Aster Physio, a demo physiotherapy clinic. Excellent reviews, a booking box in the first screen, and three places where it loses appointments.
Price and cancellation behind a closed FAQ
The €60 per session and free cancellation up to 24 hours before are only in the FAQ, at 80% of the page.
What to do: "€60 · 60 minutes" in the box and "Free cancellation up to 24 hours before" under the button.
The box looks fully booked
All eight times are struck through until a day is picked, and the button is pale teal at 2.2:1.
What to do: preselect the first day with free slots and show "Next free: Thu 09:30".
2.5 screens down on a phone
The box starts at 1,617 px and the button sits at 2,131 px, with no sticky bar.
What to do: the box right after the photo, and a "Book · €60" bar.
03 What it checks
A playbook for every page type
A pricing page is not judged like a home page. You pick the page type and the audit checks what matters there.
LISTING
Room, service or tour
- A "from" price before dates
- The booking box in the first screen
- Cancellation and deposit under the button
- Rating by the title
HOME
Home page
- A booking widget or "Book now" in the hero
- Rating and review count
- One static hero instead of a slideshow
SEARCH
Search results
- The total price on every card
- Availability without a click
- Filters that work on a phone
CHECKOUT
Booking checkout
- A summary with the total and the terms
- Booking without a forced account
- How many steps remain
LANDING
Landing page
- The ad's promise on the first screen
- One goal: the booking
- Proof for this audience
CONTACT
Contact
- Tap-to-call on phones
- Opening hours and a map
- An online booking alternative
Ready to see it on your own booking page?
Rooms, services, tours and booking forms, on desktop and mobile.
04 How it works
From URL to a list of changes
- 01
Paste the URL
Of the room or service page, the home page or the booking form. - 02
We read the business and the page
What is booked, where, at what prices and terms, then the page on desktop and mobile. - 03
You get the changes
A score, an attention map and five to seven changes with a before and after.
05 Every site type
The same audit, for every kind of site
See how stores, lead generation pages, SaaS, booking and content sites are judged on the CRO Page Audit.
Judged at
The booking box: price, dates, availability and cancellation
Page types: Home page · Room, service or tour page · Search results · Booking checkout · Landing page · Contact
06 Questions
Common questions
Start with the page that brings the most bookings
Pick a plan and see what it is losing in minutes. Or look at the Aster Physio sample first.
