Funnel Audit
Upcoming featureFunnel Audit: find the step where customers drop off
3-day free trial on every plan · Or sign up free, no card · The sample opens without signing up
01 How it works
One visitor, the whole path
A page can be fine on its own and still lose people because the page before it promised something else. The Funnel Audit sees it because it walks through all of them.
- 01
List the pages
Two to ten, each with the button that leads on. The wizard suggests the steps from your site. - 02
The AI visitor walks them
On your real site, in order, saying what it sees and thinks at every step. It stops before payment. - 03
You get the map
A score and drop-off risk per page, findings with screenshots and the changes in order of impact.
02 One example
VOLTA: from the homepage to checkout in five pages
A demo electronics store and the goal "buy the Aria ANC headphones". Browsing flows. The losses start once the shopper commits.
None of note
No battery or ANC on the cards
PayPal and trade-in under Add to cart
"Calculated at checkout" on free delivery
Forced account, €4.90 express preselected
VOLTA demo store · desktop · 7 steps · 115 credits
Ease score
64/ 100
The browsing half is smooth; the buying half adds a surprise cost and an account wall.
Products, prices and ratings are clear on every page.
Every next page was found through the site.
Checkout opens on account creation.
Free delivery in the top bar, €4.90 express at checkout.
The run stops before payment.
Checkout opens on account creation
"Sign in or create an account" is step 1 of 4. "Continue as guest" is a small grey link under the form.
Paid express preselected on a free-delivery order
The top bar promises free delivery over €49; at checkout the total becomes €203.90.
The cart does not confirm free delivery
"Calculated at checkout" on a €199 order, right where the shopper looks for confirmation.
Three more findings, quick wins and two A/B tests in the full report.
Open the full VOLTA report
The funnel map, the six findings with their screens and every step the visitor took.
03 In the report
One report for the whole path
01
Ease score and five dimensions
02
Funnel map
03
Findings with their screen
04
Quick wins
05
A/B tests
06
Step log and PDF
04 Two kinds of funnel
For stores and for every other kind of site
The steps change with the kind of site. The measurement stays the same.
E-COMMERCE FUNNEL
From the homepage to checkout
Home or landing page, category, product, cart, checkout. The visitor adds a product to the cart and stops before payment.
- Suggested steps from your site
- Articles or landing pages as the way in
- Your own steps, such as wishlist or compare
STEP FUNNEL
Lead generation, SaaS, booking, content
Pick the kind of site and set, for every step, the page, its main button and instructions: landing, pricing, sign-up, form, booking.
- A main button per page
- Instructions per page
- Forms filled with clearly marked test data
05 Cost and plans
You pay per page of the path
40
credits for the path
+15
credits per page, 2 to 10 pages
115
credits for a five-page funnel
Available on the Pro and Growth plans, opening to accounts gradually. For one page in depth there is the CRO Page Audit, and for a goal with no set path, the User Agent.
06 Questions
Common questions about the Funnel Audit
Find the step that costs you
Pick the Pro plan and walk your path the way a customer does. Or open the VOLTA report first.
