Lead generation CRO
Lead Generation CRO Audit for the whole landing page
Plans from $39 a month · Up to 2x welcome credits · The sample opens without signing up
The whole page, zone by zone
- First screenfix
- Prooffix
- Call to actionfix
- Formfix
- Mobilegood
01 One example
Four findings, from the headline down
The quote page of HALDEN, a demo accounting firm. The audit starts at the first screen, not at the form: each finding points at an element of the page and says what to change.
First screen: the headline says neither what you do nor for whom
"Innovative financial solutions for your future" could be a bank, an insurer or an app. The visitor cannot tell whether they are in the right place, so they never get as far as the form.
Form: eight fields to ask for a quote
Revenue, headcount and "how did you hear about us" before the first conversation. The page asks for a big commitment before it has earned one.
Call to action: grey, and it says "Submit"
Low contrast, it loses to the navigation in visual weight, and it does not say what the visitor gets. "Get my free quote" answers why they should press it.
Proof: logos with no meaning, far from the decision
Grey logos nobody recognises, under the copy. Your 212 client reviews are nowhere near the form.
02 Before and after
Same page, with the top changes
A headline that says what and for whom, the reviews beside the form, three fields instead of eight and a button that says what you get. The report shows every change like this, on your own page.
We measure
What wins the eye on the first screen, how many elements compete with the button, 2.4 : 1 contrast, 8 fields, no review within 400px of the form.
We judge
The visitor does not know what you sell before they reach the form, and the form asks for more than a free quote needs.
We suggest
A new headline with the outcome, one client review above the button, 3 fields and "Get my free quote".
Sample report
See what it finds on a lead generation page
03 What it checks
The whole page, in six zones
The form is the last moment of a decision made further up the page. So the audit reads the page the way a visitor does, from the first screen to the button under the form.
01
First screen and message
- What you do and for whom, in one sentence
- The same promise as the ad that brought the visitor
- One main button visible without scrolling
02
Offer and difference
- Outcomes, not a list of services
- Why you and not the next firm
- A price or a range where you can
03
Proof and trust
- Reviews with names, not anonymous logos
- Proof next to the points of decision
- Who will answer you, and when
04
Calls to action and attention
- The main button wins the eye
- Fewer exits: menus, links, rival buttons
- The call to action repeated after each section that persuades
05
The form
- Only the fields the first step needs
- A button that says what the visitor gets
- What happens after they submit
06
Mobile
- Message and button on the phone's first screen
- Tap to call where it makes sense
- A form you can fill in with one thumb
04 Pages
Every page that asks for details
Pick the page type and the audit applies its rules. For SaaS and booking there are pages of their own. Built on Webflow, Wix or Squarespace? See what changes on each platform.
ADS
Landing pages for ads
SERVICE
Service pages
QUOTE
Contact and quote pages
CONTENT
Webinars and downloads
05 How it works
From URL to changes, in minutes
- 01
Paste the URL
A landing page, a service page or a contact page. If the form opens on click, we open it. - 02
We read the site and the page
What you offer and to whom, then the whole page: message, offer, proof, buttons and form, on desktop and mobile. - 03
You get the changes
In under five minutes, in order, with a before and after for each one.
Ready to see your own page?
Landing pages, service and contact pages, from the first screen to the form, on desktop and mobile.
06 Questions
Common questions
Audit the page that brings the most enquiries
Or the one that should. Pick a plan, or see what a report looks like first.
