Content audit

    Landing Page Copy Audit with AI

    Find out whether the copy on your page does its job: what a reader understands in five seconds, where they stall, which persuasion levers are missing, and which lines are worth rewriting.
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    Original

    The best solution for modern businesses

    Our platform helps you streamline your workflow and achieve better results.

    Says neither what it does nor for whom.

    Suggested rewrite

    Invoices in two minutes, not a Friday afternoon

    For small offices sending 20 to 200 invoices a month.

    01  Three questions

    What the audit asks of every page

    Not "the tone is friendly". Answers that change what you write tomorrow.

    01

    Can anyone tell what you sell?

    In five seconds a visitor should know what you do, for whom, and why you. We judge every headline on those three.
    What you do30
    For whom18
    Why you44

    02

    Does it persuade, or only describe?

    Logic, emotion, credibility: which arguments the page makes, where, and which are missing for your audience.
    62%
    Logiclogos
    20%
    Emotionpathos
    18%
    Credibilityethos

    03

    Which persuasion levers are there?

    Proof, guarantees, urgency, social proof. We sort them into visible, hidden and missing.

    Present

    DiscountFree deliveryHuman face

    Hidden

    Free returns212 reviews

    Missing

    GuaranteeStock level

    02  One example

    One headline, before and after

    This is how the report writes a copy finding: what it says now, why it does not work, what to write instead.

    Now

    The best solution for modern businesses

    Home page headline, first screen

    Why it does not work

    • It does not say what the product does
    • It does not say who it is for
    • "Best" with no proof: readers skip it

    Suggested

    Invoices in two minutes, not a Friday afternoon

    For small offices sending 20 to 200 invoices a month.

    Sample report

    See how it reads a page

    On the Northstar demo page the report measures the persuasion mix (40% reason, 20% feeling, 40% credibility), finds where the proof sits against the form and rewrites the headline and the button, with every finding on the page.
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    03  What you get

    A report on the copy, on the page itself

    01

    Clarity grade

    For every section, with what is missing to make it clear.

    02

    Findings on the screenshot

    Every finding numbered on the line it is about.

    03

    Rewrites

    For headlines, CTAs and paragraphs, with the reasoning.

    04

    Colour and imagery

    What the images and colours say, and whether they agree with the words.

    04  How it works

    Reads like a visitor, judges like a copywriter

    1. 01

      Paste the URL and the goal

      Sales, enquiries, signups: the copy is judged against what it has to achieve.
    2. 02

      We read every word where it sits

      Headlines, paragraphs, buttons and images, with their place on the page.
    3. 03

      You get what to change

      Findings in order, and suggested copy for what is worth rewriting.

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    05  Questions

    Common questions

    It suggests rewritten versions of the headlines, CTAs and paragraphs that are not doing their job, and explains why. You decide what to keep.

    Find out what your visitors understand

    Pick a plan and analyse the copy of any page. Or see a sample report first.

    Start 3-day free trialSee the plans

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