Content audit

Landing Page Copy Audit with AI

Find out whether the copy on your page does its job: what a reader understands in five seconds, where they stall, which persuasion levers are missing, and which lines are worth rewriting.
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Original

The best solution for modern businesses

Our platform helps you streamline your workflow and achieve better results.

Says neither what it does nor for whom.

Suggested rewrite

Invoices in two minutes, not a Friday afternoon

For small offices sending 20 to 200 invoices a month.

01  Three questions

What the audit asks of every page

Not "the tone is friendly". Answers that change what you write tomorrow.

01

Can anyone tell what you sell?

In five seconds a visitor should know what you do, for whom, and why you. We judge every headline on those three.
What you do30
For whom18
Why you44

02

Does it persuade, or only describe?

Logic, emotion, credibility: which arguments the page makes, where, and which are missing for your audience.
62%
Logiclogos
20%
Emotionpathos
18%
Credibilityethos

03

Which persuasion levers are there?

Proof, guarantees, urgency, social proof. We sort them into visible, hidden and missing.

Present

DiscountFree deliveryHuman face

Hidden

Free returns212 reviews

Missing

GuaranteeStock level

02  One example

One headline, before and after

This is how the report writes a copy finding: what it says now, why it does not work, what to write instead.

Now

The best solution for modern businesses

Home page headline, first screen

Why it does not work

  • It does not say what the product does
  • It does not say who it is for
  • "Best" with no proof: readers skip it

Suggested

Invoices in two minutes, not a Friday afternoon

For small offices sending 20 to 200 invoices a month.

Sample report

See how it reads a page

On the Northstar demo page the report measures the persuasion mix (40% reason, 20% feeling, 40% credibility), finds where the proof sits against the form and rewrites the headline and the button, with every finding on the page.
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03  What you get

A report on the copy, on the page itself

01

Clarity grade

For every section, with what is missing to make it clear.

02

Findings on the screenshot

Every finding numbered on the line it is about.

03

Rewrites

For headlines, CTAs and paragraphs, with the reasoning.

04

Colour and imagery

What the images and colours say, and whether they agree with the words.

04  How it works

Reads like a visitor, judges like a copywriter

  1. 01

    Paste the URL and the goal

    Sales, enquiries, signups: the copy is judged against what it has to achieve.
  2. 02

    We read every word where it sits

    Headlines, paragraphs, buttons and images, with their place on the page.
  3. 03

    You get what to change

    Findings in order, and suggested copy for what is worth rewriting.

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05  Questions

Common questions

It suggests rewritten versions of the headlines, CTAs and paragraphs that are not doing their job, and explains why. You decide what to keep.

Find out what your visitors understand

Pick a plan and analyse the copy of any page. Or see a sample report first.

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