Neuromarketing
How Your Website Content Influences User Psychology
Free signup, no card · 2 free CRO audits · The sample opens without signing up
Levers on this page
Present
Hidden
Missing
01 Three questions
Every decision passes three questions
Visitors never say them out loud. Your page either answers them or it does not.
TRUST
Does it feel safe?
VALUE
Is it worth it?
EFFORT
Is it easy?
02 The levers
What we check, with examples
A sample of the roughly 40 levers the audit checks.
01
Social proof
Reviews, customer counts, "others bought this"
02
Authority
Certifications, press, experts
03
Scarcity and urgency
Real stock, a real deadline
04
Loss aversion
What the visitor loses by not acting
05
Price anchoring
The original price, the pricier plan
06
Reciprocity
A free sample, a guide, a trial
07
Faces and gaze
Where the face looks, the visitor looks
08
Cognitive load
Fewer choices, a faster decision
Sample report
See the psychology of a page, measured
03 One example
Two strengths KYMA is hiding
The levers already exist. They are just not where they are needed.
Hidden lever
Free 30-day returns
- Where
- Folded into an accordion under the button
- Change
- One line beside Add to bag: "Free returns, 30 days".
Hidden lever
212 reviews
- Where
- At the bottom of the page, three scrolls down
- Change
- Stars and the count under the title, before the price.
04 The rule
Only levers that are true
Ready to see which levers your page is hiding?
05 Questions
Common questions
See which levers your page is hiding
The psychology section is part of every CRO report. Pick a plan, or see a sample first.