E-commerce CRO
E-commerce CRO Audit for Product Pages, Cart and Checkout
Plans from $39 a month · Up to 2x welcome credits · The sample opens without signing up
01 Where the sale is lost
The four leaks that cost most stores the sale
Every one of them is visible on the page before a single visitor arrives. That is why the audit takes minutes, not months.
01
The buy button loses the fight for attention
02
Costs show up too late
03
No proof beside the price
04
Mobile hides what desktop shows
02 One example
What the report looks like on a product page
The product page of KYMA, our demo store. Every finding points at a specific element, and the changes come in order.
The discount badge takes the first look
Seen before the product and the price.
No reviews next to the price
Nothing says that others bought it.
Add to bag is hard to see
1.6 : 1 contrast on sand
Delivery and returns folded away
Closed by default
Add to bag is hard to see
The button is third in visual weight, behind the badge and the photo, at 1.6 : 1 contrast on the sand background.
What to do: make the button the darkest thing on the page.
Change 1, before and after
The rest of the list
- 02Open delivery and returns by default
- 03Put the star rating under the title
- 04Shrink the badge or move it to the price
- 05Size guide on mobile too
Second sample · electronics store
A strong button that has to share the buy box
03 What it checks
A playbook for every page type
A product page is not judged by the same rules as a cart. You pick the page type and the audit checks what matters there.
PDP
Product page
- Add to cart is the strongest element after the product
- Price, delivery and returns above the fold
- Reviews by the title, not at the bottom
- Sizes and variants without guesswork
PLP
Collection and listing
- Filters that match how shoppers actually search
- Price and availability on every card
- Sorting that is reachable on a phone
CART
Cart
- A final total with delivery, no surprises
- One checkout button, not three upsells above it
- A coupon field that does not send shoppers hunting
CHECKOUT
Checkout
- Guest checkout, no forced account
- As few fields as possible, the right keyboard on mobile
- Payment options and security visible before the last step
HOME
Home page
- In five seconds: what you sell and why from you
- A clear path to the categories that sell
- Offers that do not drown the main message
ADS
Landing page
- The ad's promise on the first screen
- One goal, one button
- Proof that fits the campaign's audience
04 In numbers
Why the page is the place to start
70%
of carts are abandoned
Average, Baymard Institute
<5′
for a one-page report
Desktop and mobile together
7
changes at most, in order
Number one is the one to make first
0
lines of code on your site
Works from the URL
05 How it works
From URL to a list of changes
- 01
Paste the URL
Of a product, collection, cart or checkout page. For cart and checkout we add a product first. - 02
We read the store and the page
What you sell, to whom, at what prices. Then the page on desktop and mobile, element by element. - 03
You get the changes
In under five minutes: a score, an attention map and five to seven changes with a before and after.
06 Platforms
Works on any store that opens in a browser
We judge the page, not the platform. The most common platforms have their own page with the problems and the checklist that fit them.
Ready to see it on your own store?
Product, category, cart and checkout pages, on desktop and mobile.
07 Questions
Common questions from store owners
Start with your best-selling product page
Pick a plan and analyse it in minutes, on desktop and mobile. Or see what a report looks like first.