User Agent

Upcoming feature

User Agent: an AI visitor tests your website

Give it a goal, such as "book an appointment" or "buy headphones". The agent finds its own way, says what it thinks at every step and records every point where it struggled.
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Free signup, no card · 2 free CRO audits · The sample opens without signing up

01  How it works

You set the goal, the agent finds the way

A new customer does not know where things are. The agent starts from there, with no map, and shows you where it gets lost.

  1. 01

    A goal and guides

    The goal in one sentence and, if you like, guides: which audience, what to look for, where to stop.
  2. 02

    It browses on its own

    It looks at the screen, decides, clicks, types and says what it thinks. Up to 40 steps.
  3. 03

    You get the report

    An ease score, the path in stages, findings with screens and the changes in order.

02  One example

Aster Physio: "book a first assessment next week"

A demo physiotherapy clinic. The agent found a time in three clicks, hunted for the price in the FAQ and stopped at an eight-field account form.

  1. asterphysio.example
    Agent step 1
    Step 01Click: Book online

    “A physio clinic, rated 4.9. I want a first assessment for lower back pain next week. "Book online" is the obvious way in.”

  2. asterphysio.example
    Agent step 2
    Step 02Click: Thursday

    “The booking box is here, but every time is crossed out. Is it fully booked? I will try a day.”

  3. asterphysio.example
    Agent step 3
    Step 03Click: 09:30

    “Thursday has 09:30, 13:00 and 16:30. I take 09:30.”

  4. asterphysio.example
    Agent step 4
    Step 04Scroll to the FAQ

    “Before booking I want the price. The box says it "depends". I find it in the FAQ: €60 per session and free cancellation. Both belong next to the button.”

  5. asterphysio.example
    Agent step 5
    Step 05Stopped

    “To confirm I must create an account: eight fields, with a password and date of birth, and no guest option. I do not create accounts, so I stop here.”

Ease score

52/ 100

Getting to a time is quick; the price hunt and the account wall are where people drop.

Clarity70

Service and length are clear; the price is not.

Journey58

Three clicks to a time, then a scroll to the FAQ.

Forms32

Eight fields, no guest option.

Trust74

Strong reviews, hidden policies.

Confirmationnot reached

The agent does not create accounts.

1

An account is required to book

High

Eight fields, including a password, date of birth and policy number, before anything is confirmed. No guest booking.

2

The price is not in the booking box

High

The box says it "depends"; the €60 per session is only in the FAQ.

3

Times look fully booked at first

Medium

Every time is struck through until a day is picked.

The run took 7 steps and was charged 80 credits; the other 170 came back.

Open the full Aster Physio report

Every step with its screen, the five findings, the quick wins and the A/B test.

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03  Goals

Whatever a customer would do on your site

The goal is one sentence. The agent adapts to the kind of site.

E-COMMERCE

Find and buy

"Find wireless headphones under €200 and reach checkout." Filters, comparison, cart, delivery terms.

BOOKING

Book an appointment

"Book a first visit next week." Service, availability, price, cancellation, confirmation.

LEAD GEN

Ask for a quote

"Ask for a quote for a solar water heater." Where the form is, how many fields, what it promises next.

SAAS

Start a trial

"Find the right plan for a team of eight and start a trial." Plans, terms, sign-up.

04  Safety

Rules written in code

The agent works on your real site. So the limits are not left to the model's instructions: they are checked before every action.

  • Never presses a pay or place-order button
  • Never types a card, password, IBAN or tax number, so it does not open accounts
  • Never deletes, cancels a subscription or unsubscribes
  • Fills forms with clearly marked test data
  • Stops after 40 steps at most

When it stops

A stop is a finding too. If the agent reaches payment, a forced account or a field it will not fill, the report says exactly where it stopped and what a real customer would have needed to go on.

Aster Physio: stopped at the account form, step 7

05  What you get

One report per run

01

Ease score and five dimensions

How easily it reached the goal, across clarity, journey, forms, trust and confirmation.

02

The path in stages

Every stage marked smooth, friction or failed, with the steps that show it.

03

Findings with screens

What it saw, why it costs you and what to change, with the screenshot of the step.

04

Quick wins and tests

One-day changes and A/B tests with a hypothesis and a metric.

05

Step log

Every click, every scroll and the thought behind it, in order.

06

PDF

For your team or your client, with your own branding on plans that include it.

06  Cost and plans

You pay for the work done

80

credits for up to 10 steps and 3 pages

250

credits at most, for long runs

250

set aside at the start, the difference comes back

Available on the Pro and Growth plans, opening to accounts gradually. If you already know the pages of the path, the Funnel Audit costs less. For one page in depth there is the CRO Page Audit.

07  Questions

Common questions about the User Agent

In the Funnel Audit you list the pages and the visitor walks them in order. The User Agent gets only the goal and finds its own way, like a new customer who does not know the site.

See your site through a new customer's eyes

Pick the Pro plan and give the agent a goal. Or open the Aster Physio report first.

Sign up freeSee the plans

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