SaaS CRO

    SaaS CRO audit for pricing, sign-up and trial pages

    Find out why visitors see your plans and do not start a trial. The audit judges the recommended plan, the buttons, the trial terms and the proof next to your prices, on desktop and mobile.
    Start 3-day free trial

    3-day free trial on every plan · Or sign up free, no card · The sample opens without signing up

    loopdesk.example
    Loopdesk demo page
    The same page on a phone

    01  Where they leak

    The leaks that cost the most conversions

    Every one of them is visible on the page before a single visitor arrives. The audit measures them on every SaaS page you give it.

    01

    No plan is recommended

    Three or four identical buttons leave the visitor to choose alone. We measure which button reads as the action and whether one plan anchors the rest.

    02

    The trial terms are hidden

    Length, "no card" and cancellation are the three answers that start trials. We check whether they sit by the buttons or only in the FAQ.

    03

    The real price in small print

    Annual prices by default, "per seat", VAT: we measure what the card shows against what the team really pays.

    04

    Proof far from the plans

    Logos, numbers and testimonials persuade at the decision point, not 1,500 px further down.

    02  One example

    What the report looks like on a pricing page

    The pricing page of Loopdesk, a demo SaaS for support teams. Every finding comes with its number and its place on the page.

    1

    Four equal buttons, no recommended plan

    High

    Three "Get started" and one "Contact sales", all outlined with no fill. The only filled button on the page is in the header.

    What to do: fill and border on Team, "Start 14-day free trial" on its button.

    2

    Trial terms at 73% and 84% of the page

    High

    "14 days free" only in the FAQ and "no card" only in the closing band.

    What to do: one line under the buttons: 14 days free · No credit card · Cancel anytime.

    3

    Annual price by default

    Medium

    €24 per seat is €288 up front; "billed annually" is 12.5 px grey text.

    What to do: show the annual total under every price.

    03  What it checks

    A playbook for every page type

    A pricing page is not judged like a home page. You pick the page type and the audit checks what matters there.

    PRICING

    Pricing page

    • One recommended plan with a filled button
    • Trial terms under the buttons
    • Clear monthly and annual price
    • Proof beside the cards

    SIGN-UP

    Sign-up

    • Three to five fields, not eleven
    • SSO above the form
    • A card at trial start: stated, or none
    • The button visible without scrolling

    HOME

    Home page

    • What the product does and for whom, in five seconds
    • One main button: trial or demo
    • A product screenshot, not a stock image

    DEMO

    Demo request

    • What the visitor will see and for how long
    • A calendar instead of "we will call you"
    • Few qualifying fields

    FEATURE

    Feature page

    • The outcome before the feature
    • A screenshot or short video
    • A path to the trial in every section

    CASES

    Case studies

    • A number on the first screen
    • A company like yours
    • A next step at the end

    Ready to see it on your own pricing page?

    Pricing, sign-up, demo and home pages, on desktop and mobile.

    Start 3-day free trial

    04  How it works

    From URL to a list of changes

    1. 01

      Paste the URL

      Of the pricing, sign-up, demo or home page.
    2. 02

      We read the product and the page

      Plans, prices, trial terms and audience from the site, then the page on desktop and mobile.
    3. 03

      You get the changes

      A score, an attention map and five to seven changes with a before and after.

    05  Every site type

    The same audit, for every kind of site

    See how stores, lead generation pages, SaaS, booking and content sites are judged on the CRO Page Audit.

    Judged at

    The plan cards and the trial button

    Page types: Home page · Pricing · Sign-up · Demo request · Feature page · Landing page · Case studies

    06  Questions

    Common questions

    No. The audit judges public pages: home, pricing, sign-up, demo request, feature pages and case studies.

    Start with your pricing page

    Pick a plan and see what is holding trials back. Or look at the Loopdesk sample first.

    Start 3-day free trialSee the plans

    Related Resources