A/B testing
Upcoming featureA/B testing: prove which fix wins
Pick a suggestion from a CRO audit, see it as a variant of your real page, adjust it with AI or by hand, and test it on your real visitors with the same small script as Live heatmaps. EyeCaptain reports the winner only when the numbers hold. An upcoming feature.
An upcoming feature for the paid plans. It opens to a few accounts first.
01 What it does
What A/B testing will do for you
01
From audit to test
Each suggestion in a CRO audit can become a test, with the change already written for your page.
02
An editor with AI
Click any part of the variant to rewrite it, recolour it or ask the AI for another version, before anything goes live.
03
Your developer's variants too
For bigger changes, such as a bundle or a new step, your developer builds the variant and EyeCaptain splits and measures the traffic.
04
A winner you can trust
A minimum sample and run time are set before the test starts, so an early lucky streak is not called a win.
02 How it works
Three steps
- 01
Choose the change
Start from a suggestion in your audit, or describe the change you want to test. - 02
Shape the variant
See it on your real page, adjust the words and colours, and set the goal: a click, a form or an add to cart. - 03
Run and read
Real visitors see one version each. The report says which one wins, by how much and how sure it is.
03 An example
What you get back
From a lead form test, 21 days
- Variant B moved the form above the testimonials and cut it from 7 fields to 4.
- Form sends: 3.1% on the original, 4.4% on variant B.
- Result: variant B wins, with the minimum sample reached on day 17.
04 Plans and cost
On the paid plans
Priced in credits per test. The cost is shown before a test starts, and it uses the same tracking script as Live heatmaps.
05 Questions
Common questions about A/B testing
Not for copy, colour, order and visibility changes: you make those in the editor. Bigger changes, such as a new bundle or a different checkout step, are built by your developer and EyeCaptain splits the traffic and measures them.
The script applies the variant before the page is shown and gives up after a short wait, so a slow connection sees the original page rather than a flash of it.
On the goal you choose, for example a click, a form sent or an add to cart, with a minimum sample and run time set before the test starts, so an early lucky streak is not called a win.
It is being built now and opens to a few accounts first.
Start with a CRO audit today
A/B testing is an upcoming feature. Your audits run now, and they are what it will build on.
No card · Result in under 5 minutes · Desktop and mobile
