Magento CRO
Magento CRO Audit for Magento Open Source and Adobe Commerce
Free signup, no card · 2 free CRO audits · The sample opens without signing up
Why Magento stores convert below what their traffic deserves
Magento stores usually have strong products and serious traffic, and their conversion problems come from the platform's weight and flexibility. The default Luma theme ships a lot of JavaScript, so on a mid-range phone the product page can take seconds before the options respond to a tap. Configurable products with many attributes turn the buy box into a form. Layered navigation lists every attribute in the catalogue, whether or not it helps anyone choose.
The default checkout has two steps, shipping and then review and payment, and few stores leave it as it came. Extensions add delivery dates, gift messages, company and VAT fields, loyalty points and extra payment methods. Each one made sense on its own. Together they ask the shopper for more than they expect, in an order they did not expect.
What the audit measures on a Magento page
Two layers. The first is measured in code and comes out the same every time you run it: which elements rank highest in visual weight on the page, whether Add to Cart wins that ranking, how many elements compete with it in the decision zone, whether the contrast passes legibility thresholds, what is visible without scrolling and what is not, and how the page on a phone differs from the page on a laptop. The second layer is interpreted: what each measured fact means for a Magento site like yours, which change is worth making first, and what the page would look like fixed. A finding that cannot point at a measured element is dropped before you see it.
The Magento CRO checklist we audit against
It applies to Magento Open Source and Adobe Commerce alike; the B2B section only to stores that sell to trade buyers.
Category pages and layered navigation
- Filters limited to the attributes shoppers use to choose, with counts, and the most used ones open by default
- Filtering on mobile that does not reset the scroll position or reload the whole page
- Product cards with price, stock and a clear special price
- Search that finds SKUs and synonyms, and suggests categories when nothing matches
Product page
- Price, stock and Add to Cart on the first screen on mobile
- Configurable options as swatches or buttons, with out-of-stock combinations shown before the click
- Tier prices and quantity discounts next to the quantity field
- Delivery estimate and returns near the button, not inside a tab
- Review summary near the price
- Upsells, related products and cross-sells below the buy box
Cart and checkout
- Mini cart that confirms what was added and offers one clear checkout button
- Guest checkout enabled, with account creation after the order
- Shipping methods and costs visible before payment details are requested
- Only the fields you need; company, VAT number and order comments optional where you can
- Payment methods, security and returns visible next to Place Order
B2B on Adobe Commerce
- Request a quote, quick order and requisition lists visible to the buyers who use them
- Company account sign-up explained in one line for new trade buyers
- Minimum quantities and lead times shown on the product page
Performance
- Largest Contentful Paint under 2.5 seconds on mobile, with the main product image not lazy loaded
- Interaction to Next Paint under 200 ms when a shopper picks an option
- No layout shift from sliders, banners or review widgets that load late (CLS under 0.1)
Luma, Hyvä and headless: why the frontend matters for conversion
Many Magento stores are moving from Luma to a lighter frontend such as Hyvä, or to a headless PWA, to win speed back. A faster theme fixes load time, not the layout decisions carried over from the old one. Because the audit judges the rendered page, it works on all of them, which makes it a useful check around a migration: run it on the current product page, run it again on the new one, and compare what changed in attention, friction and trust.
For load time, render blocking and the scripts behind a slow page, add the technical audit.
How to run a Magento CRO audit
- Paste the URL of your best-selling configurable product, or of the category that brings the most traffic.
- Confirm the business model (e-commerce) and the page type the scan detected.
- Read the verdict, the attention heatmap for desktop and mobile, and the fixes in priority order.
- Hand the top changes to your developer or agency with the before and after from the report, then run the audit again once they ship.
- Audit the cart and checkout next. The audit adds a product to the cart before it captures them.
See the plans, read the e-commerce CRO guide and how to run a CRO audit, or compare your product page with a competitor's using competitor comparison.
Sample report
See what the audit finds on a product page
Q FAQ
Magento CRO audit: common questions
See what your pages are losing
A free account comes with 30 credits, enough for 2 CRO audits. No card. Or see what a report looks like first.