CRO Page Audit

CRO Page Audit for every kind of website

One audit that understands what kind of site it is reading. A store is judged at the buy box, a SaaS page at its plans, a clinic at its booking box and an article at the reader's next step. Desktop and mobile, in minutes.
Sign up free

Free signup, no card · 2 free CRO audits · The sample opens without signing up

loopdesk.example
Loopdesk
volta.example
VOLTA
Aster Physio
E-commerceSaaSBooking

01  Five kinds of site

One audit, judged by the rules of your kind of site

You pick the site type and the page type. The audit changes the decision point, what it measures and the changes it suggests.

02  Site type

E-commerce

Online stores on Shopify, WooCommerce, Magento, PrestaShop or custom builds.

The page's goal

Add to cart and buy

Judged at

The buy box: price, variant, delivery and the button

What it checks

  • Whether the buy button wins the page on prominence and contrast
  • Price, delivery, returns and warranty next to the button
  • Reviews by the title, not at the bottom
  • What competes with the button: banners, wallets, badges
  • What the first screen of a phone shows

Page types

Product pageCategoryCartCheckoutHome pageLanding page
E-commerce audit in detail

03  Site type

Lead generation

Services, B2B, agencies and professionals who ask for an enquiry.

The page's goal

Send the form, call or book a call

Judged at

The form and the button, with proof and a promise of what happens next

What it checks

  • How many fields the form asks for, and how many are required
  • Whether the button says what the visitor gets
  • A promise of when you reply
  • Proof next to the form, not 600 px further down
  • Phone and alternatives for people who will not fill a form

Page types

Lead formLanding pageServicesPricingHome pageCase studiesBook a callThank-you page
Lead generation audit in detail

04  Site type

SaaS

Software products with a trial, a free plan or a demo.

The page's goal

Start a trial, pick a plan or book a demo

Judged at

The plan cards and the trial button

What it checks

  • Whether one plan is recommended and which button reads as the action
  • Trial length, "no card" and cancellation next to the buttons
  • How the annual and monthly prices are shown
  • Logos, numbers and testimonials close to the plans
  • Sign-up fields, SSO and a card at trial start

Page types

Home pagePricingSign-upDemo requestFeature pageLanding pageCase studies
SaaS audit in detail

05  Site type

Booking

Hotels, clinics, restaurants, tours and anything booked by date or time.

The page's goal

Pick a date or time and book

Judged at

The booking box: price, dates, availability and cancellation

What it checks

  • A "from" price before any dates are picked
  • Availability and the next free slot in the first screen
  • Free cancellation and deposit terms under the button
  • Rating and review count by the title
  • A sticky booking bar on phones

Page types

Home pageRoom, service or tour pageSearch resultsBooking checkoutLanding pageContact
Booking audit in detail

06  Site type

Information sites

Blogs, publishers, non-profits and any site with a newsletter or donations.

The page's goal

Read on and take the next step: subscribe, read next, donate

Judged at

The reading experience and the next step

What it checks

  • Where and how often you ask for the email, and with what offer
  • Ads against the title in the first screen
  • A table of contents and structure for long reads
  • Author, credentials and date
  • What to read next, and share buttons

Page types

Home pageArticleHub or sectionNewsletter pageDonateAbout
Information sites audit in detail

07  In every report

The same structure, in your industry's words

Every report has the same six parts. What changes is the criteria, the examples and the changes.

01

Score and diagnosis

A score with a range, one sentence on what the page is losing, and the three findings that matter most.

02

Attention map

Where the eye lands in the first seconds, measured from the page, and where your button ranks.

03

Zone by zone

The page top to bottom, read as your own visitor reads it, with a screenshot on every finding.

04

Psychology and persuasion

Colours, words, images and which persuasion techniques are present, missing or hidden.

05

Desktop and mobile

Both devices in one report, with what shows on one and hides on the other.

06

Changes, in order

Five to seven changes, each with a before and after, an expected lift and its source.

Want to see a report on a SaaS page?

The pricing page of the Loopdesk demo: four equal buttons and the trial terms at the bottom of the page.

Sign up free

08  How it works

From URL to a list of changes

  1. 01

    Paste the URL

    We read the site: what you sell or offer, to whom, at what prices, and suggest the site type.
  2. 02

    Confirm the type and goal

    Site type, page type and goal: purchase, trial, booking, form or signup.
  3. 03

    Get the report

    In under five minutes, desktop and mobile, with the changes in order of impact.

09  Beyond one page

When you need the whole path

The CRO Page Audit judges one page. For the path from page to page there are two audits that walk the site like a visitor.

Funnel Audit

You list the pages of the path, from the home page to checkout. An AI visitor walks them in order and every page gets a score, a drop-off risk and findings.

See Funnel Audit

User Agent

You give a goal, for example "book an appointment". The agent finds its own way and records every point where it struggled.

See User Agent

10  Questions

Common questions about the CRO Page Audit

In the first step it reads your site and suggests a type: store, lead generation, SaaS, booking or content. You confirm or change it, pick the page type, and the audit follows the matching playbook.

Audit the page that earns the most

Pick a plan and see what it is losing in minutes, on desktop and mobile. Or open a sample first.

Sign up freeSee the plans

Related Resources