EyeCaptain vs Attention Insight

What Attention Insight is

Attention Insight generates AI attention heatmaps from a URL, screenshot or design file and scores them for clarity and focus. Plans are credit-based, starting around $23 per month for a solo seat.

EyeCaptain is an AI CRO audit. You give it a URL; it reads your site to learn what you sell and to whom, captures the page on desktop and mobile, measures what pulls attention and what competes with your call to action, and returns a report with the fixes in the order to make them. No script, no traffic needed. The table below compares the two on the questions buyers actually ask.

Feature comparison

• AI attention heatmap (no traffic needed)

  EyeCaptain

  Yes

  Attention Insight

  Yes

• Upload a design file or screenshot

  EyeCaptain works from a live URL

  EyeCaptain

  No

  Attention Insight

  Yes

• Click and scroll heatmaps from real visitors

  EyeCaptain

  No

  Attention Insight

  No

• Requires installing a script

  EyeCaptain

  No

  Attention Insight

  No

• Desktop and mobile in one run

  EyeCaptain

  Yes

  Attention Insight

  Yes

• Reads your whole site for business context first

  EyeCaptain

  Yes

  Attention Insight

  No

• Measured CTA salience and competing elements

  Attention Insight scores clarity and focus areas

  EyeCaptain

  Yes

  Attention Insight

  Partial

• Ranked CRO recommendations with evidence

  AI recommendations are a paid add-on in some plans

  EyeCaptain

  Yes

  Attention Insight

  Partial

• Before and after example for each fix

  EyeCaptain

  Yes

  Attention Insight

  No

• Full CRO audit beyond the heatmap (copy, trust, friction, forms, checkout)

  EyeCaptain

  Yes

  Attention Insight

  No

• Side-by-side competitor comparison

  You can run two heatmaps and compare them yourself

  EyeCaptain

  Yes

  Attention Insight

  Partial

• White label PDF reports for clients

  EyeCaptain

  Growth plan

  Attention Insight

  Watermark removed on higher plans

• Free option

  EyeCaptain

  Free CRO audit, no card

  Attention Insight

  Trial

Competitor capabilities are taken from Attention Insight's public product pages in September 2026 and may have changed. Tell us if something is out of date.

What Attention Insight does well

• A focused tool: if all you want is an attention heatmap of a design before it ships, it does that well and fast.
• Accepts design files and screenshots, so it fits into a designer's workflow before a page exists as HTML.
• Clarity and focus scores give a quick single number to compare two variants.

Where EyeCaptain is different

• A heatmap is one section of an EyeCaptain report, not the whole product. The same run measures CTA salience rank, elements competing with the CTA, contrast and legibility, persuasion levers present or missing, form and checkout friction, and then ranks the fixes.
• EyeCaptain reads your whole site first to learn what you sell and to whom, and judges the page inside that context. A heatmap generator sees pixels only.
• Every EyeCaptain finding comes with a before and after example and points at a measured element. Attention Insight tells you where the eye goes; it does not tell you what the page should say.

Which one should you use?

Choose Attention Insight if

• You are a designer testing mockups before development and only need the attention layer.
• You want to upload static images or Figma frames rather than live URLs.

Choose EyeCaptain if

• You want the heatmap and the reason behind it, plus the rest of the conversion audit, in one report.
• You are optimising a live page and want fixes ranked by impact, not a score to interpret.
• You run audits for clients and need multi-client workspaces and branded PDFs.

Verdict

Attention Insight is a heatmap generator. EyeCaptain is a CRO audit that includes a heatmap. If the heatmap is the deliverable, either works; if the deliverable is a list of changes that will move conversion, the heatmap alone is not enough.